Foxwoods Resort Casino Launches “This Is How We Resort,” Celebrating Years of Property Expansions and a Legacy of Innovation
Mashantucket, CT (February 3, 2025) – Foxwoods Resort Casino, the premier resort casino in the Northeast and a pioneer in the gaming and hospitality industry has launched “This Is How We Resort,” a bold new brand campaign embracing its evolution and vision for the future.
The new campaign underscores Foxwoods’ leadership within gaming and hospitality and reinforces its commitment to growth and innovation. “‘This Is How We Resort’ celebrates the individuality of our guests and the diverse experiences Foxwoods offers,” said Jason Guyot, President and CEO of Foxwoods Resort Casino. “It’s not just about visiting a resort—it’s about what the experience means to each person. Whether it’s a night out, or a weekend escape, Foxwoods offers something special for everyone.”
The campaign was created in collaboration with Joe Bishop Creative (JBC), led by founder and creative director Joe Bishop, whose vision helped shape Foxwoods’ refreshed identity. In partnership with the Foxwoods team, JBC crafted a creative direction that captures the resort’s unmatched energy and appeal. Featuring cinematic photography, bold typography, and vibrant colors, the visuals showcase the property’s scale and diversity. With the tagline “This Is How We Resort,” the campaign invites guests to personalize their experience, whether seeking adrenaline-filled adventures, relaxing escapes, or a blend of both.
"We approached this campaign with the goal of showcasing not just the breadth of what Foxwoods offers, but also the emotional connections guests form through the experiences they create here," said Joe Bishop, Founder and Creative Director of Joe Bishop Creative. "Foxwoods is a place where moments happen—whether big or small, thrilling or tranquil—and we wanted the campaign to reflect that."
Foxwoods is the ultimate gaming destination, featuring an unparalleled lineup of attractions—including award-winning dining, live entertainment, and thrilling activities like zip-lining and go-karting—alongside spa services. Continuously revolutionizing, Foxwoods has cemented its status as an industry leader with landmark partnerships, including the first East Coast filming location of Gordon Ramsay's Hell's Kitchen, Connecticut’s first Grace by Nia venue, and the highly anticipated Momosan Foxwoods by Morimoto opening this spring. These additions, along with collaborations like DraftKings Sportsbook and Great Wolf Lodge, set to open in Spring 2025, ensure Foxwoods remains a premier destination delivering unforgettable experiences for every guest.
The “This Is How We Resort” campaign celebrates Foxwoods’ legacy while looking ahead to the future. “At Foxwoods Resort Casino, we’re redefining what it means to resort by focusing on the joy, excitement, and emotional connections that make every visit unique,” said Blair Bendel, Senior Vice President of Marketing at Foxwoods Resort Casino. “Our marketing strategy is about more than showcasing our world-class offerings - it’s about creating moments guests anticipate, savor, and remember long after their stay, establishing Foxwoods as the ultimate destination for hospitality and entertainment.”
For 33 years, Foxwoods Resort Casino has been a destination for connection, exploration, and memorable experiences. The “This Is How We Resort” campaign celebrates this legacy while looking ahead to the future, ensuring Foxwoods continues to be a leader in modern resort experiences.
###
About Foxwoods Resort Casino
Foxwoods Resort Casino, the largest resort casino in the Northeast, has set the standard for innovation and excellence in gaming and hospitality for over 33 years. Owned and operated by the Mashantucket Pequot Tribal Nation, Foxwoods continues to redefine the resort experience by seamlessly blending of world-class gaming, award-winning dining, top-tier entertainment, and family-friendly attractions.
A destination like no other, Foxwoods offers over 2,200 luxury hotel rooms, a 30,000-square-foot expo space, on-site shopping at Tanger, and one of the most expansive gaming floors in the country. The resort’s entertainment portfolio features globally acclaimed artists, exclusive live performances, and premier events hosted at its renowned venues, including the Premier Theater and Great Cedar Showroom, which draw audiences year-round.
Through strategic partnerships with leading brands like DraftKings Sportsbook, Hell’s Kitchen, and Great Wolf Lodge, Foxwoods continues to expand its offerings and deliver elevated, curated experiences for guests. The new brand campaign, “This Is How We Resort,” reflects Foxwoods’ commitment to creating unique, personalized moments—from thrilling gaming adventures to relaxing escapes—that redefine what it means to “resort”. For more information, visit www.foxwoods.com.